Burberry Prorsum. The name conjures images of sophisticated trench coats, impeccably tailored suits, and a distinctly British aesthetic imbued with a modern edge. For years, it represented the pinnacle of the Burberry brand, the runway collection that showcased the house's most innovative designs and pushed the boundaries of luxury fashion. But this prestigious label, synonymous with high fashion and heritage, eventually disappeared, leaving behind a legacy that continues to influence the brand's current identity. This article will delve into the history of Burberry Prorsum, exploring its meaning, iconic pieces like its boots, the reasons behind its discontinuation, its impact as a brand, opportunities to find its pieces at a sale, its diverse collections, its clothing lines for both men and women, and its lasting influence on the Burberry identity.
Prorsum Burberry Meaning:
The word "Prorsum" is Latin for "forward." This aptly described the ambitious and forward-thinking nature of Burberry's mainline collection. While Burberry itself boasted a rich history steeped in tradition, Prorsum represented the brand's commitment to innovation and its constant striving for progress in design and craftsmanship. It signified a movement beyond the classic trench coat, exploring contemporary silhouettes, experimental fabrics, and bold artistic collaborations, all while retaining the core values of quality and heritage that defined the Burberry brand. The addition of "Prorsum" to the Burberry name clearly differentiated the high-fashion runway pieces from the more readily accessible ready-to-wear lines. It was a marker of exclusivity, signifying a higher price point and a more elevated design aesthetic.
Burberry Prorsum Boots:
Among the most coveted items from the Burberry Prorsum collections were the boots. These weren't merely functional footwear; they were statement pieces, reflecting the season's trends and the overall aesthetic of the collection. From sleek, knee-high leather boots to rugged, equestrian-inspired styles, the Prorsum boots incorporated the finest materials and impeccable craftsmanship. Many featured distinctive details like buckles, unique stitching, or signature Burberry check patterns subtly incorporated into the design. These boots weren't just an accessory; they completed the look, often acting as a key element in showcasing the overall theme and vision of each collection. Their enduring appeal lies in their blend of timeless elegance and contemporary style, making them highly sought-after items on the secondary market. The quality and durability of these boots also contributed to their lasting popularity, with many owners cherishing their Prorsum boots for years.
Why Did Burberry Drop Prorsum?
In 2015, Burberry made the significant decision to consolidate its various lines – Prorsum, London, Brit, and the more recently added line – under a single brand identity. This move, spearheaded by CEO Christopher Bailey, aimed to streamline the brand's image and messaging, creating a more cohesive and unified brand experience for consumers. The rationale behind this decision was multifaceted. The existence of multiple lines, each with its own distinct identity and target market, could lead to brand dilution and confusion among consumers. By merging these lines, Burberry sought to create a more focused and streamlined brand identity, enhancing its overall brand recognition and equity. The move also aimed to improve efficiency and reduce operational costs associated with managing separate lines. The decision to discontinue the Prorsum label wasn’t about abandoning the high-fashion aesthetic; rather, it was about integrating that aesthetic into the core Burberry brand. The innovative designs and luxury craftsmanship that defined Prorsum were incorporated into the broader Burberry collections, making them accessible to a wider audience.
current url：https://tvetmb.quocankhang.com/blog/burberry-gold-prorsum-51490
gucci bootschonene yves saint laurent opium pour homme eau de toilette spray